The new customers KPI (Key Performance Indicator) simply shows the number of new customers through a salon's doors in the selected time frame.  The time frame can be adjusted on the right hand side of the screen, and allows selection of week, month or yearly time periods.


Your salon website with Intersalon's online booking facilities is a great way to gain new customers. The ease of use and speed associated with online booking means potential customers are more likely to choose you over a competitor.

No shows are the pain of every salon owners life, cositng both time and money. We think it's such an important an issue that we've included it as one of our Key Performance Indicators (KPI) on the salon's dashboard.
The dashboard lets you see how no shows are impacting on your bottom line and allows you to select the period over over which the number and total costs are accumulated.

No Show Reduction

So how do we reduce the cost of no shows? An increasing number of salons are insisting of taking deposit with the booking, this might reduce the cost and provide and incentive for the client but introduces more administration and training for the salons reception staff.

Another method is provide a reminder system for the client, assuming that most clients no show when they forget about their appointment. Intersalon supports both email and SMS appointment reminders. Email is very popular and is our suggested starting point because it costs the salon nothing to setup and run but does rely on the customer having and providing a valid email address. Intersalon ensures that customers that register and book online provide a valid email address.

SMS is probably the most effective reminder service but can get very costly. Even so, it does offer good value for money if it helps reduce your no shows. The costs of an SMS varies depending on how many you buy, we offer bulk purchases that can reduce the cost of each SMS to 6p. Intersalon also provides a number of different sending strategies to identify and target potential no shows rather than send to all, this will help is reducing the costs of the SMS service.

The simplest way to see how your salon business is performing is to look at whether you're bookings are up or down. The Intersalon dashboard makes it easy to see at a glance the bookings KPI (Key Performance Indicator). The percentage figure displayed is compared against the previous period. An increase in bookings is showed above the line in green and a reduction in booking is displayed as a negative number, red and belwo the line.

Setting up an online shop can be a daunting process, but we've tried to make it as simple as possible.  If you are already using Intersalon as a stock control system, or for in-salon purchases, you are already well on your way to selling online.

Your website will probably need some modifications to enable your online store, and this will possibly mean a call to the Intersalon support team.  They will enable your website for ecommerce, and provide assistance in going live with your product range.

Email newsletters allow you to interact with your customers, keeping them up to date with salon matters, monthly special offers and vouchers, as well as new product launches, services and new stylists.

Your email newsletter can be individual, or automated as part of your salon website.  Update the content on your website, and the newsletter can post this information to your client base.